Sondermind

SonderMind—a leading mental health care platform connecting patients with therapists and psychiatrists—partnered with Vuelab to transform their digital presence as part of a comprehensive brand refresh. The project focused on creating a website that would both educate users and drive therapist matching conversions.

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Our creative process began with an intensive competitive analysis, conducted collaboratively with SonderMind's key stakeholders. Based on these insights, we developed a strategic user flow and prototype that prioritized conversion optimization. Our design team created a fresh visual identity that enhanced the user experience while maintaining brand integrity.

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The final website was built using Gatsby framework and Strapi headless CMS, providing SonderMind with an optimized platform that effectively balances user education with conversion goals while maintaining their refreshed brand identity. In addition, we serve as SonderMind's ongoing creative partner, helping develop sales and marketing assets including presentations and social media content.

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