Agnes 3D. Made visible.

A mechanism-of-action film and launch-ready visual library for the radiofrequency microneedling system rewriting what the Agnes brand stands for.

Client Agnes Medical
Year 2025
Duration 10 weeks
Lead deliverable 2-min MOA animation
The brief

Agnes Medical had the device. They needed the market to see what it actually does.

The Agnes Ultra 3D handpiece is not a marginal upgrade. It is a double-layer RF delivery system with multi-needle architecture, suction-assisted precision, and controlled depth across the dermis.

On paper, that is a leap forward in radiofrequency microneedling. In a sales meeting, it can still become a CAD file and a list of specs.

The assignment was to build the visual language that lets a clinician feel what the device does: a mechanism-of-action film grounded in anatomy, then a complete asset library Agnes Medical could use across sales, education, distributor enablement, and the conference floor.

The tension

Microneedles fire RF energy below the skin's surface. Nobody can see it. That is the whole problem.

What the clinician sees

A handpiece touching the skin.

Ten seconds, a small grid of needle marks, no bleeding. From the outside, RF microneedling can look identical to a dozen aesthetic procedures it dramatically outperforms.

What is actually happening

A controlled architectural rebuild of the dermis.

Twenty-five polygonal microneedles fire simultaneously. Shorter needles deliver RF at 0.3mm; longer needles reach 0.8mm. Two zones, one pulse, distinct regenerative effects.

The film

Two minutes. The whole story told once.

A mechanism-of-action animation engineered for clinical credibility and for stopping a clinician mid-scroll. Stills do not sell this device. Motion does.

The process

Before a single pixel moves, the film is drawn.

Every Agnes 3D shot started as a board: sketched, scripted, reviewed, and refined before production. Pencil is faster than 3D, and it forces the hardest decisions early.

01

Script the mechanism

Turn device mechanics, tissue behavior, and clinical value into one clear narrative path.

02

Board every beat

Approve the pacing, camera moves, and visual logic before production costs pile up.

03

Build the world

Model the device, anatomy, materials, lighting, and motion system into one credible visual language.

04

Deliver the library

Package the final film with the stills, loops, and variants the launch team can use everywhere.

Storyboard

The full film, planned frame by frame.

Agnes storyboard frame 01Frame 01
VO

The AGNES Ultra 3D handpiece, a patented technology, represents a new approach to skin rejuvenation, combining precision microneedling with radiofrequency energy delivery.

Visual

We see a beautiful render of the hand piece animating into frame and rotating.

Agnes storyboard frame 02Frame 02
VO

As skin ages, the papillary and reticular dermis lose their structural integrity.

Visual

We show a time lapse of the papillary and reticular dermis losing their structural integrity as the layers progressively flatten.

Agnes storyboard frame 03Frame 03
VO

The epidermis and dermo-epidermal junction become flattened, and the fibroblasts in the papillary dermis decrease.

Visual

As the epidermis and dermo-epidermal junction flatten, we'll show a detailed view of the papillary dermis to illustrate the decrease in fibroblasts and elastin.

Agnes storyboard frame 04Frame 04
VO

In the reticular dermis, the thick, horizontally arranged collagen bundles break and become thinner.

Visual

We show a detailed view of the collagen bundles degrading and thinning within the reticular dermis layer.

Agnes storyboard frame 05Frame 05
VO

The Agnes 3D handpiece features a unique dual-depth configuration: 18 microblade needles fixed at 0.3 millimeters and 7 needles at 0.8 millimeters—all housed in a single treatment tip.

Visual

We transition to an extreme close-up of the handpiece tips as the blades extend, clearly showing the number of blades and their varying depths.

Agnes storyboard frame 06Frame 06
VO

Unlike traditional microneedling devices that push into the skin, the 3D handpiece uses negative pressure suction to lift the skin into the polygonal microblades for consistent contact.

Visual

We show the polygonal microblades penetrating the tissue and creating a suction effect on the papillary and reticular dermis layers.

Agnes storyboard frame 07Frame 07
VO

With a single pulse, all 25 polygonal microblades penetrate simultaneously. The shorter microblades reach the papillary dermis at 0.3 millimeters, while the longer microblades extend to the reticular dermis at 0.8 millimeters. Each layer is treated independently yet simultaneously—renewal above, tightening below.

Visual

We show energy emanating from the polygonal microblades, targeting the papillary dermis with the shorter microblades and the reticular dermis with the longer microblades.

Agnes storyboard frame 08Frame 08
VO

Once the polygonal microblades reach their target depths, radiofrequency energy is delivered through each microblade. This creates two precise thermal zones at distinct depths—each optimized for its own regenerative effect.

Visual

We transition to a thermal view to illustrate how the radiofrequency energy is precisely emanating through each of the microblades.

Agnes storyboard frame 09Frame 09
VO

The thermal effect induces distinct changes within each layer—in the papillary dermis, new elastin fibers form a candelabra-like network extending from the DEJ, enhancing thickness and linearity;

Visual

We show a detailed view of the papillary dermis illustrating new elastin fibers forming linearly and increasing in thickness.

Agnes storyboard frame 10Frame 10
VO

while in the reticular dermis, collagen bundles become thicker and denser, restoring their horizontal, parallel alignment and reinforcing the skin's structure.

Visual

A detailed view of collagen bundles thickening and densifying within the reticular dermis layer.

Agnes storyboard frame 11Frame 11
VO

Between these bundles, elastin fibers weave through, providing strength and resilience.

Visual

We show a detailed view across the entire dermis - papillary and reticular - illustrating elastic and elastin fibers weaving throughout.

Agnes storyboard frame 12Frame 12
VO

Over the following three months, the skin undergoes a visible reverse aging process — the flattened dermal–epidermal junction gradually restores its youthful ridge pattern. The result — genuine reversal of skin aging from the structural core.

Visual

We return to our original shot and show the transformation of both the papillary and reticular dermis layers from a wider view. We angle the shot to also reveal the transformation of the skin layer.

Agnes storyboard frame 13Frame 13
VO

Not just rejuvenation, but regeneration. AGNES Ultra 3D — precision dual-depth technology that restores the skin from within.

Visual

We conclude with a refined product shot of the handpiece.

The toolkit

Not a film. A library.

Agnes Medical did not leave with one video file. They left with a system of visuals for sales decks, conference screens, distributor conversations, launch campaigns, and ongoing education.

Delivered One full video
Asset library 20+ creative assets
Campaign-ready 7 video cutdowns

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