Summit Patella. Free to heal.
An overview film and a surgical technique film for the patella repair that gives the deforming forces somewhere else to go.
The brief
Two films. One launch-ready library.
Endeavor came to us with a clear ask. Build two films for the Summit Patella Plating System launch, then turn that same production into a library of assets for everything after.
The first film had to make the case. A short, sound-off overview that clinicians would understand on social and on a booth screen.
The second had to teach the technique. A step-by-step surgical film built to be watched by a fellow before their first case.
And out of those two productions, a full library of stills, loops, and social cutdowns for sales, distributor enablement, education, and the conference floor.
The tension
Traditional fixation holds the bone. It doesn't hold the tension.
The bone gets fixed. The forces keep pulling.
Screws and plates repair the fracture. But every time the quadriceps fires and the knee bends, the extensor mechanism loads the construct and pulls the fragments apart. So surgeons lock the knee in extension for weeks. The patient pays for it in stiffness, lost range of motion, and, often, a failed repair.
Offload the tension. Let the knee move.
The Summit Patella Plating System is anatomically contoured for the patella, with a suture path built into the plate. The plate and screws hold the reduction. The sutures carry the load of the quadriceps and patellar tendons onto the plate and away from the fracture. The bone is free to heal. The knee is free to bend.
The film
Two films. One argument. One procedure.
The overview film rigs the knee to flex so the fracture opens under load, then runs the same movement again with the forces redirected through the sutures. Fixation is shown from the lateral and kept generic, so the failure belongs to the approach rather than to anyone's device.
The technique film starts after reduction and plate placement, because those steps are the same across every system on the market. It covers the single pass through the quad tendon, the loop over the cleat, the Krackow inferiorly, and unlocking the knot before tensioning.
Both read with the sound off. One lives on social, the other loops at a booth.
The storyboards
The visualization before the visualization.
Every 3D shot was drawn first. Fifteen frames, scripted and boarded before a single production file opened. Pencil is faster, and it forces the hardest decisions early. It's also how we get to full alignment with the client before the expensive work begins.
When it comes to patella fractures, fixing the bone is only part of the solution.
VisualLateral view of the knee with the quadriceps tendon, patella, and patellar tendon labeled. A transverse fracture line runs across the patella.
Every time the quadriceps fires, every time the knee bends, significant force works against your fixation construct, specifically to pull your fracture repair apart.
VisualThe knee flexes. Force vectors run superior through the quad tendon and inferior through the patellar tendon. The fracture line opens as it bends.
Cannulated screws with tension bands and plate constructs both do one thing well. They repair the fractured bone.
VisualThree fixation approaches shown AP, side by side. Deliberately generic, with no identifiable device in any panel.
But neither obviates the forces pulling on the hardware.
VisualCloser on a generic plated construct. Arrows converge on the fracture line as the tendons load it from both poles.
And up to 40% of these repairs fail.
VisualThe figure rendered as fractured type, splitting along the same line as the bone.
So you do the only thing you can. You lock the knee in extension for weeks. The patient pays for it. Stiffness, loss of motion, a longer recovery, and often a failed construct.
VisualA patient on crutches in a full extension brace. Type carries the cost alongside.
That's where Endeavor comes in.
VisualThe plate alone, AP. First clean look at the device.
An anatomically contoured plate, built specifically for the patella, with sutures designed right into the system.
VisualRotation to lateral. The curvature reads against a patella silhouette.
The deforming forces now have somewhere else to go. Through the sutures, onto the plate, away from the fracture.
VisualSutures enter the construct. The force paths redirect off the fracture line and onto the plate.
And the failure rate drops below 5%.
VisualThe figure again, this time intact. The type does not break.
Think of it this way. The plate and screws hold your reduction.
VisualThe plate seats on the patella. Screws fly in at varying angles rather than perpendicular.
The sutures distribute the forces of the quad and patella tendon.
VisualLateral. The knee flexes again. The sutures load and the fracture line stays closed.
And the patella? It's along for the ride. Free to heal.
VisualThe force paths sweep around the patella and terminate at the plate. The bone carries none of it.
No improvising anchors. No tying knots. Endeavor's Zip Knot commonly saves 15 to 30 minutes a case.
VisualFinished construct, AP, with both tendon attachments in place. Time saving called out in type.
Endeavor. A new standard of care for patella fracture repair.
VisualFinal product shot with the logo lockup.
One production. A library for every channel.
Endeavor did not leave with two video files. They left with a full library of stills, loops, and social cutdowns built from the same production. Enough to fuel sales, distributor enablement, education, and the conference floor for the entire launch cycle. Including print-resolution renders for large format event graphics.
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